I always do a little eye roll when I see crazy spec ads or package designs for cool products. Yeah, it’s great, you did a funny ad for condoms. I’m sure it made your friends laugh. I’ll throw it on the pile of funny ads for condoms. What else do you have? Quirky wine labels! Outstanding.

What I’m really interested in seeing is how you do something difficult.

#3, I Hate It When by Stefanie Stalder made me happy.

To criticize, it might be a little too much of the “clean look with text” thing. But our of those four, it’s not the most eye-catching or obviously clever. But wouldn’t you hire the person trying to find more difficult challenges and solve them?